About Us

About Us:

PageantLife is an inclusive community that celebrates the beauty and strength of pageantry. We believe pageantry provides positive growth and helps shape lives. Pageantry is not a one-time event or competition, rather, it is a journey of empowerment, growth, trial and joy which yields lifelong connections and opportunities. PageantLife shines a light on all the good pageantry brings, and invites others to join us on the #BeautifulJourney that is PageantLife.

We are an online membership based company based in Minneapolis, Minnesota which identifies the largest “needs” in the pageant industry in the United States and provides solutions through unique collaboration and technological abilities. Specifically, PageantLife serves four main audiences: current contestants, reigning titleholders, industry experts and alumni.

What We Do:

  • Provide resources for current contestants, reigning titleholders, alumni, family, fans and sponsors
  • Empower members to be their best through access to information, guidance and experts
  • Connect industry members, alumni, titleholders and contestants

Also, We Give:

At PageantLife we know pageantry (and life ha!) can be expensive, yet, we also know the value that it brings and want all to be able to experience it regardless of monetary ability. Enter #PLGives. At our very core, we believe in the power to empower through giving. We are committed to walking with you through this #BeautifulJourney, and, to show it, PageantLife Gives:

  • Weekly Contestant Pageant Scholarships:
  • Weekly Titleholder Perks:
  • Weekly Alumni Further Education Gifts:
  • 100-1 PageantLife Membership Scholarship:
  • Monthly Charitable Grants:


Excited? Us too! For more information click here 

Core Values:

  • Inclusivity
  • Kindness
  • Authenticity
  • Joy
  • Service

Core Messages:

  • Radiate Joy
  • Inspire Kindness
  • Celebrate Authenticity
  • Empower Greatness
  • Exude Confidence

Pageantry in the United States

Pageantry in the United States can be traced back to 1917 when bathing beauty parades hit cities along the coastline. The parades quickly grew in popularity and in 1921 Atlantic City hosted a National Beauty Tournament on its beaches. The winner of this Tournament was named Miss America and sixteen-year-old Margaret Gorman from Washington captured the first of this revered title.


Fast forward a century and according to Forbes, 2.5 million women compete in a pageant every year. To put that in perspective, the latest recorded population of the United States was 324 million, with 161 million being female. This means that 1.5%, or 1.5 out of every 100 women, in the United States compete in a pageant every year.  Further, it is estimated that there are 20 million women that have competed in a pageant before but are not competing in the current year (alumni). Pageantry has been, is now and will always be a constant part of our country.